When you give more customers more reasons to buy the products you’re selling from you, an uplift in sales is the ONLY possible outcome.

Typically, though, salespeople use 25% of the value proposition available to them.

When we tap into the other 75% and put that into a useful format for your salespeople to use, sales increase and discounting declines.

The reasons we give customers to buy are also the reasons we give them to pay more. If we don’t give customers reasons to pay more, it’s going to come down to price.

Typically, 20% of sales are genuinely lost as a result of the product. We need to look further to drive sales activity.

For this reason, we break Value Proposition down into three key areas:
• Why should I buy your product?
• Why should I buy from your organisation?
• Why should I buy from you, the salesperson?

While product and company are important, the customer buys the salesperson before they buy the product.

It would be unwise to underestimate the enormous influence the salesperson has over the customer’s decision to buy or walk away. We emphasise that accordingly.

This is not sales training.
While that’s important, the sales process will only get you so far if the customer doesn’t want what you’ve got.

This is about giving people who are in the market for a product like yours more reasons to buy the products you’re selling from you.

‘WHY SHOULD I BUY FROM YOU’:
 Challenging, thought-provoking, impactful insights into Value Proposition are translated into practical tools for salespeople to win more sales
 Easy to onboard. No time-consuming workshops or time away from the desk
 The perfect subject to incorporate into your next sales meeting, off-site or sales conference

Minimum investment $450 + GST